Unique pizzas are going viral on social media thanks to their outrageous toppings.
New York restaurant Krave It offers the perfect pizza for people who can't decide between pizza or burgers for lunch. Its pizza is topped with french fries, fried eggs, and 16 cheeseburgers before being finished off with chipotle sauce and bacon.
"This is one of our most popular pizzas," Krave It founder Vishee Mandahar told CBS News.
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The cheeseburger pizza is just one of their out-of-the-box dishes on offer. Others include a pizza with fried chicken, waffles with maple syrup, a pizza topped with tater tots and black beans, and one with mac and cheese and Cheetos.
"We basically believe in doing things that anyone else is afraid of doing," Mandahar says.
He says much of the demand comes from people who like different things - and people who want to post and share photos of their food to Instagram.
"If we come up with an idea and post it right away, you know, we'll get 5,000, 10,000, 20,000 views in like an hour, two hours," he says.
Krave It isn't the only company to cotton on to the idea. New York's The Parlor restaurant offers a dessert pizza filled with ice cream and topped with caramel popcorn and chocolate sauce.
"I guess it's a wow factor. It's definitely Instagrammable, because everything has to be these days, right?" The Parlor owner Dave DiBari told CBS News.