Breast Cancer Foundation reveals staggering national breast cancer numbers ahead of Pink Ribbon appeal

Breast Cancer Foundation NZ (BCFNZ) has revealed the shocking rates of breast cancer nationwide ahead of its annual Pink Ribbon appeal.

Every year, more than 3300 Kiwis are diagnosed with breast cancer. Approximately 600 will die from the disease.

The not-for-profit charitable trust is holding its annual Pink Ribbon appeal on Friday, October 11 and Saturday, October 12. Around 9000 volunteers will be positioned with their pink buckets at 1500 collection sites across the country. 

All donations will go towards funding revolutionary research into new targeted treatments, medical equipment for hospitals, educational programmes and vital support for Kiwis diagnosed with the disease.

"Whether you're donating time or money, your gift will help us work towards our long-term vision of zero deaths from breast cancer," says BCFNZ chief executive, Evangelia Henderson.

BCFNZ recommends women to be aware of their breasts from the age of 20. Research shows early breast cancer detection is crucial for a better outcome. 

Breast cancer is also not exclusively found in women. Around 25 Kiwi men are diagnosed each year.

"Everyone should be aware - look at and feel your breasts so you can report any changes to your doctor," says Henderson.

BCFNZ recommends considering annual mammograms from the age of 40 and getting a mammogram every two years from the age of 50. Free screening is available to those aged 45 to 69 through New Zealand's breast screening service.

Affordable fashion retailer Glassons has partnered with the foundation to release a non-profit, limited edition accessories collection, Pink Ribbon. All proceeds will go towards fundraising for breast cancer support, education and research.

Glassons Pink Ribbon Collection socks.
Glassons Pink Ribbon Collection socks. Photo credit: Supplied

Award-winning Kiwi musician Bic Runga, Palmerston North-based influencer ShaaanXO and local designer brands Twenty-Seven Names and Zambesi have collaborated on the exclusive Glassons collection. 

Each of the four partners have created their own bespoke printed socks and silk headscarf, using their personal style to represent an inspiring message.

Breast Cancer Foundation reveals staggering national breast cancer numbers ahead of Pink Ribbon appeal
Photo credit: Supplied

"Through utilising the power of fashion, we are bringing a positive message and awareness to this important cause," Runga said.

The Glassons Pink Ribbon Collection is available in-store and online. BCFNZ volunteers will be collecting public donations at 1500 locations nationwide, or you can text PINK to 4499 to make a $3 donation.