A US sanitary product manufacturer says they will remove the female 'Venus' logo from their product, as it excludes transgender users who get their period - but have received backlash from anti-trans feminist protesters.
Earlier in the year, transgender campaigner Ben Saunders asked sanitary product brand Always why they include feminine logos in their packaging.
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Another trans-advocate who goes by Melly Bloom on a private Twitter reportedly made the same complaint, asking why it was 'imperative' to have the Venus sign on their products.
"Could someone from @Always tell me why it is imperative to have the female symbol on their sanitary products? There are non-binary and trans folks who still need to use your products too you know!"
A spokesperson for Always responded this month, revealing that the company decided to remove the logo for the female sex from their packaging.
"Dear Ben, I wanted to come back to you regarding your message about the Always wrappers' design with the female symbol on it you sent 18/06/2019," she wrote.
"We listened to you and our marketing team worked a solution!
"We are glad to inform you that as of December we will use a new wrapper design without the feminine symbol.
"We are absolutely grateful for having people like you voicing their opinions. Thank you for contacting us, your comments help us improve every day!"
However some TERFs (trans-exclusionary radical feminists) opposed the move on Twitter.
"When will any company stand up for women? A company providing personal sanitary products for females keels over after 'Ben' complains," one woman wrote, adding the hastag "#WarOnWomen".
"Women are quite literally being erased from sanitary products now. Is there anywhere we are allowed to be visible!? @Always I have bought your product since the age of 10. Stop erasing the people who use your product from your product," wrote another.
Another accused Always of "pandering to the woke".
"How are you going to 'help stop the drop in confidence' girls experience by pandering to the woke and erasing female branding?" she queried.
Following the announcement, a spokesperson for Proctor & Gamble told The Mirror: "For over 35 years Always has championed girls and women, and we will continue to do so.
"We're also committed to diversity and inclusion, and after hearing from many people across genders and age groups, we realised that not everyone who has a period and needs to use a pad identifies as female.
"To ensure that anyone who needs to use a period product feels comfortable in doing so with Always, we updated our pad wrapper design.