It's hard to believe it's taken until 2019 for the world's first permanent vagina museum to open its doors.
The first penis museum opened in Iceland in 1974, but there's been nothing to balance the gender scales until now.
After years of planning and funraising, the Vagina Museum opens today among the street food and gift shops at London's Camden Markets.
Curator Sarah Creed hopes the new addition to London's vast museum scene will help tackle the stigma and taboo about vaginas - especially talking about them.
"They think of it as almost a dirty word. Vagina's not a dirty word. It's literally a biological term," she says.
"When people say 'vagina', they think of sex. And that's one thing we really want to debunk - that's not its sole use and also that's not what it's referencing."
Entry to the museum is free, courtesy of crowdfunding that raised the $100,000 needed to get it off the ground - although donations are welcome.
The theme of the museum's inaugural exhibition is 'Muff-busting' - collating questions asked by the public over the last few months, and providing answers.
"It's about debunking vagina myths basically, gynaecological myths," explains Creed. "That's one of the biggest things we get asked about and get emails like 'what's this?'."
They're myths like: 'Are periods dirty?', 'Is pubic hair unhygienic?', and 'Is the clitoris impossible to find?'. All the answers provided on in-your-face billboards.
The museum also looks at the historical use of Coca Cola as a spermicide and other common-yet-disproven methods of contraceptive.
"In the 1950s when contraception wasn't readily available, people were making homemade contraceptives. There was a belief that Coca Cola because of its high acidic content that it could act as a spermicide.
"But If it can melt rust off metal, imagine what it can do to your insides!" Creed adds.
As for the clientele, Creed expects it to mainly be women, but says everyone is welcome from old men to young kids.
"We've had really lovely feedback from fathers who come in and say, 'this is amazing, I can bring my son, my daughter here' and feel like a great place to bring them and educate them," she says.
There's also a pretty awesome gift shop too, with plenty of gynecologically-themed clothing, accessories, books, and jewellery.
