Tesla has unveiled its first electric pick-up truck that looks like a futuristic angular armoured vehicle in gunmetal grey, as the California company takes aim at the heart of Detroit car makers' profits.
At a launch event in Los Angeles, Tesla chief executive Elon Musk said the Cybertruck would have a starting price of US$39,900 (NZ$62,300) and production was expected to begin in late 2021.
Other versions will be priced at $US49,900 (NZ$77,900) and $US69,900 (NZ$109,130), with the most expensive offering a range of more than 800km.
"We need sustainable energy now. If we don't have a pick-up truck, we can't solve it. The top three selling vehicles in America are pick-up trucks. To solve sustainable energy, we have to have a pick-up truck," he said on Thursday.
The truck, which Musk claimed "won't scratch and dent", was described as having windows made from armoured glass.
But the glass cracked like a spider web when hit with a metal ball during a demonstration. Musk appeared surprised but noted the glass had not completely broken.
Reactions on Twitter ranged from love to hate of the sharply angled vehicle.
"I just watched tesla release the #cybertruck and honestly? My life feels complete," wrote @aidan_tenud, while @nateallensnyde wrote, "Its nice to see Elon Musk make a cardboard box car he drew in kindergarten."
Others were quick to compare it to the bizarre car cartoon character Homer Simpson designed in a classic episode of The Simpsons.
"It immediately reminded me of the Homer Simpson car and I can't believe that this isn't an April Fool Day joke," said one Twitter user.
Musk earlier tweeted the design was partly influenced by the Lotus Esprit sportscar that doubled as a submarine in the 1970s 007 film The Spy Who Loved Me.
The truck marks the first foray by Tesla, whose Model 3 sedan is the world's top-selling battery electric car, into pick-up trucks, a market dominated by Ford Motor Co's F-150, along with models by General Motors Co, and Fiat Chrysler Automobiles NV .
Reuters / Newshub.