Cadbury has launched a world-first paper packaging trial in New Zealand.
The limited-run packaging will be made of 100 percent recyclable sustainably-sourced paper, and will be used on Cadbury Energy chocolate blocks.
The company says this is the first time the company has used a paper material that doesn't include laminates, foils or plastics for fully-sealed flow-wrap packaging.
"We will be conducting sampling of the Cadbury Energy blocks so we can hear what local shoppers think of the new packaging and incorporate learnings into future trials," Cadbury says.
"The paper wrap material is a new technology which hasn't been available before and needs to be proven before it can be adopted across more products.
"This trial is playing an important part in shaping our sustainable packaging approach - not just here in New Zealand, but for Cadbury across the world."
Kiwis can receive a free block at Westfield Newmarket, Auckland on Saturday. Cadbury says this feedback will help it understand how the packaging performs,
"We are committed to making 100 percent of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we're excited to be able to do this innovative trial here in New Zealand," says Cara Liebrock, managing director of Mondelēz International New Zealand.
"With waste being just one part of the lifecycle of a product, we need to ensure the total environmental impact of a packaging material is considered.
"There's no point adopting an alternative packaging material that minimises waste, but has a significantly larger carbon footprint."