For 'flexitarians': McDonald's launches $8.20 vegetable-based burger

The burger is meant for 'flexitarians'.
The burger is meant for 'flexitarians'. Photo credit: McDonalds.

McDonald's New Zealand vegetable-based burgers will now be on menus nationwide.

The burger which is made for 'flexitarians' was announced on Wednesday after a successful trial earlier this year. 

The McVeggie burger which costs $8.20, is made up of a vegetable patty with a whole-leaf lettuce, sliced tomato, red onion and garlic aioli in a chilli chive bun.

The vegetable patty is crumb-coated and made up potato, peas, corn, carrot and onion along with cheese, herbs and spices. 

McDonald's NZ General Manager Dave Howse said the product is intended for 'flexitarians' rather than vegans or vegetarians as the patties are cooked in the same oil used for the tempura coated McChicken patties.

But Howse said for some vegetarians McDonald's preparation method will be okay.

Flexitarians mainly follow a vegetarian diet but occasionally eat meat or fish.

"We know more and more Kiwis want vegetable-based options in their diet, and that includes when they visit Macca's, so the McVeggie is a great new choice on our menu."

Recent research from Colmar Brunton found more than half a million Kiwis are choosing to eat less meat. 

There is also an increase in the number of people who eat a more vegetable-based diet.