Auckland Museum has put out a call for straight men to join its singles night.
The After Hours Mingle at the Museum will be held on March 10 but a shortage of men has organisers worried.
The event has proven popular with women and LGBTQI people but museum audience development and engagement specialist Jo Brookbanks says she hopes the gender balance will improve with more publicity.
"I think that when you say 'singles night' a lot of men think speed dating events where it's quite high-pressure situations, This is not like that all," Brookbanks told Stuff.
The event will have live music, a bar and roving actors to help break the ice.
For the more nervous punters a personal messaging service will be available so singles can message before they meet.
For the bolder types there's the chance to sign up to a Blind Date style game show, where contestants ask potential partners questions to decide which they want to date.
The potential dates are all hidden from the questioner - meaning they must choose a date based on answers only.
"It's about getting people off the apps...and to kind of get away from the idea that singles' night is about finding the one," said Brookbanks.