With a global pandemic in action and world leaders encouraging people to self-isolate and cancel large gatherings, one simply must think of the brides.
All that wedding planning down the drain; the dress paid for, the cake carefully chosen, the travel booked...
But obviously public safety has to come first, right?
Not according to one US bride, whose outrageous Facebook rant ahead of her nuptials was shared on the popular Wedding Shaming subreddit.
"I'm getting married in 37 days," the post reads, with the bride's name blurred to protect her identity.
"I've spent thousands of dollars. I've been working out, budgeting, dodging family politics land mines, chased RSVPs, tried my hand and both electrical and woodwork, personalised gifts, answered a million emails, and drank lots of wine in the bathtub.
"So I feel justified in reminding my guests that… I don't care. If you miss my wedding because of coronavirus paranoia, you are dead to me."
The Redditor who posted the screenshot of the bride's post went on to reveal the bride had tried to "claim satire" after being called out.
Commenters were quick to point out the ludicrousy of the bride's post, as the deadly COVID-19 pandemic kills thousands and affects the lives of many millions more.
"In what world does drinking (a lot of) wine in a bathtub give any rights to demand anything? If she wanted to make it sound like true hardship this is ridiculous," wrote one person.
"I am imagining all her guests that have to fly in on planes, go through airports, etc, check in at hotels and go to the wedding. Some of those may be older and more distant relatives. Not good for them. And if I saw her post, it would be a big, fat no for me," wrote another.
Another commented: "It sucks and I'd be mad if I had to cancel my wedding BUT not mad at guests for not wanting to go to a wedding in a pandemic."
But others had sympathy with the bride, writing that she was allowed to be frustrated at such an upsetting time.
"I'm pretty sure she's just expressing her frustration with the situation rather than being serious," wrote one person.
"I'm sure a lot of brides-to-be can sympathise with putting in time and money, and then dealing with the disappointment that your loved ones won't show, and that it's out of your control."
"As an April bride at effing Disney World of all places, I feel this," wrote a fellow bride.
Many Kiwi weddings are being cancelled due to the COVID-19 outbreak and on Monday Prime Minister Jacinda Ardern called for gatherings of 500 people or more to be cancelled.