Ashley Graham has shown even supermodels have shitty parenting moments, after being forced to change her newborn son's nappy on a shop floor.
The 32-year-old Sports Illustrated model posted a candid snap of the incident to her Instagram, captioning it: "Shit just got real".
"First diaper blow up while running errands with no restroom in sight," she wrote.
"Thank God I remembered to put the changing mat in the diaper bag!"
Many fellow mothers praised Graham for showing the true face of parenting, with comedian Amy Schumer writing: "That's a queen right there".
"We've all been there, " wrote actress Sara Foster
"Mom goals for real," wrote makeup artist Katie Hughs.
But some commenters slammed Graham for choosing the floor of retail giant Staples to change her one-month-old son Issac.
"Did you bother to even ask where the restroom was? Because no employee would have said it’s on the floor in aisle four by the Sharpies," wrote one woman, in a comment which has racked up over 2000 likes.
"Normal people would have at least taken the kid out to the car to change them instead of stinking up half the store if there wasn't a restroom. This is just rude to everyone else in the store. Especially the employees."
"This has nothing to do with publicly breastfeeding, a mom/baby right I fully support. But this isn't OK and not mom-shaming... it's common courtesy," wrote another.
"You should have left your items and went to the car to change him. This was more convenient for YOU but really inconsiderate to others. Your world may revolve around your son but the world does not."
Graham has proven she's not shy about showing the realities of motherhood. Last week she shared a video of her breast pumping in the back of an Uber, and earlier in the year published a snap of her post-partum body in disposable maternity underwear.