Band-Aid has launched a new line of plasters in a range of skin tones, in solidarity with the Black Lives Matter movement.
The bandage brand, which is owned by Johnson & Johnson, announced the new products on Thursday in an Instagram post.
"We are dedicated to inclusivity and providing the best healing solutions, better representing you," they said.
Band-Aids were created in 1921 and are known for their fair pink colour.
The new range comes after years of petitions, including a recent one from US school students saying 'This is a problem even a Band-Aid can’t cover up'.
They said the new plasters will represent five different skin tones, from beige to dark brown, to “embrace the beauty of diverse skin”.
Band-Aid said they launched the line due to the Black Lives Matter protests, which began after the death of George Floyd.
"We hear you. We see you. We’re listening to you," they said.
"We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community."
The company said they will also make a donation to the cause and "promise that this is just the first among many steps together in the fight against systemic racism".
"We can, we must and we will do better."
Band-Aid didn’t say when the new skin tone options would arrive in stores, and whether they would be introduced in New Zealand.