White chocolate Coco Pops launch in New Zealand

white chocolate coco pops
Just like a white chocolate milkshake, only crunchy? Photo credit: Kellogg's.

In very important food news, a new type of white chocolate Coco Pops cereal is launching in New Zealand just in time for your weekend hangover. 

The flavour was a massive success in the UK after its recent launch, but so far Kiwis have only been able to experience the standard milk chocolate version of the popular cereal. 

Coco Pops brand manager Charlotte Gibbs says everyone at Kellogg's is "extremely excited" by the launch after it "was such a huge hit in the UK". 

"Our development team worked incredibly hard to create the [flavour] which has a unique taste inspired by the delicious crème brulee and pana cotta desserts," she says. 

White chocolate Coco Pops launch in New Zealand
Photo credit: Kellog's.

But much like what happened with the beloved white chocolate Caramillk launched by Cadbury a few years ago, Gibbs says the likelihood they'll run out of stock is high. 

"Stock is very limited however and if the UK example is anything to go by, they will certainly run out at some point. So get in quick!" she says. 

The major question cereal fans will have on their lips is what happens to the milk, historically turned chocolatey-brown from regular Coco Pops. In this case, according to the company, the milk remains white - but of course takes on a sweet, white chocolate flavour. 

According to Consumer.org, Kellogg's Coco Pops has a two-star health rating and is 37 percent sugar. 

The Coco Pops White Choc flavour will be available at New World and Pak'n Save from June, before it also hits shelves in Countdown from September.