Sony has announced the latest version of its wireless noise-cancelling headphones the WH-1000XM4 will be released in New Zealand in September.
The Japanese tech giant says the new model has better noise-cancelling, new smart technology and an "even purer sound".
Sony's WH-1000XM4 appear designed to challenge Bose's QuietComfort 35 II, a similar high-end noise cancelling headphone model that had the same US launch price.
One of the new smart features is Adaptive Sound Control, which is said to sense where the wearer is and what they're doing, then automatically adjust settings accordingly.
"Over time, Adaptive Sound Control learns to recognise locations that you frequently visit such as your workplace, gym or favourite cafe and tailors sound to suit the situation," says Sony.
The WH-1000XM4 also allows multiple Bluetooth connections at the same time - unlike its predecessor - and will automatically stop music when you take it off, as is the case with Apple's EarPods.
The new Sony headphones has gotten glowing reviews from multiple international tech news websites.
Engadget says "the best just got better". However, the reviewer notes they're pricey, says the 360 Reality Audio is "limited" and notes the Adaptive Sound Control feature requires location sharing, which raises privacy concerns.
The Verge also reckons that with the WH-1000XM4, "the best noise-canceling headphones get better".
"Sony didn't change much, but it made the improvements we've been waiting for," adds its reviewer.
Kiwis can see if they agree with the rave reviews next month when the WH-1000XM4 is released in Aotearoa.