Italian designer label Gucci says it's trying to "disrupt toxic stereotypes" with its latest design - but you'll have to pay through the nose for the privilege.
The luxury fashion retailer has unveiled a tartan long smock on its website, which according to the description is "inspired by grunge looks from the '90s" and made to be styled over ripped denim.
"This tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mould masculine gender identity," the description says, alongside images of a male model wearing the dress.
But it doesn't come cheap. Retailing at £1700 (NZ$3300), the cotton dress includes pearl buttons, smock embroidery and the "childhood inspired element" of a Peter Pan collar.
Despite reportedly being marketed towards men, it sits in the 'womenswear' section of the brand's website.
The release of the dress has triggered online debate, although it seems to be mostly around how ugly the dress itself is, rather than its chosen audience.
"This is Gucci's £1700 men's dress ensemble and I just can't get over how much the oversize jeans with torn patches way below the knees make him look like two children trying to sneak into a bar," one person wrote on Twitter.
"This Gucci dress is $2600, go to the Salvation Army men - you could probably get 260 equally frumpy dresses," wrote another.
It's not the only item in Gucci's recent 'grunge' collection raising eyebrows. The brand recently hit headlines with a pair of £600 distressed denim jeans made to look as if they have grass stains on the knees.