Printers may have been a part of our offices for decades, but in an effort to create a printer that is more friendly to the environment, HP started with a blank sheet when designing it’s latest in printing innovation.
HP New Zealand Country Manager, Oliver Hill, says HP are leaders in innovation and are "on a mission to keep reinventing."
Its latest product is just as eco-friendly as it is efficient, the HP Neverstop Laser printer is one of the world's first high capacity toner tank laser printers.
Its introduction to Kiwi workplaces could save money and those times of frustration when printing deadlines are looming, but the toner is running low.
The entirely new, rapid-reload laser printer has a first-of-its-kind toner supply system that allows users to replace toner in seconds.
"It reduces interruptions, fuss and ensures business owners can stay in their business flow – while getting the most value from their printer," Hill said.
When designing the new product, HP also recognised the global move towards more sustainable consumables and equipment. In 2018, HP committed to manufacturing ink cartridges out of plastic bottles collected in Haiti, 12 million of them. That's approximately 250 tonnes of plastic material that would have otherwise been spilling into the Caribbean Sea.
"The printer itself is made with more than 25 percent recycled plastic by weight while the toner reload kit is made of 75 percent recycled plastic by weight. It has up to an 84 percent smaller environmental footprint over its life than standard laser printers due to its continuous toner supply system and recycled content," Hill said.
And it's not just the Caribbean that is benefitting from the HP upcycling process.
"HP New Zealand has several programmes in place to support the move to an ever more materials-efficient circular model including our Planet Partners Recycling Programme whereby customers can order a recycling satchel online to easily dispose of used ink and toner responsibly," Hill said.
"The significant reduction of the environmental footprint of this new printer is a big drawcard for small to middle-sized businesses."
And, what is good for productivity is good for the bottom line.
"This cartridge-free print solution saves businesses both material and money. The HP Neverstop printer is one of the most affordable laser printers on the market. It includes up to 5000 pages out of the box which means printing for months, without having to refill toner, at the lowest cost per page."
Hill says HP is proud of its more than 50 years of operation in New Zealand.
"We have built and developed strong partnerships with a number of local businesses. Our customers are at the core of our business and allow us to keep moving forward."
"More than 80 percent of our business is driven through partners who are local New Zealand companies, many of whom are small to medium sized businesses who have had to react and adapt quickly over the past six months," Hill said.
Hill says this tight connection with local businesses and the economy gives them a depth and breadth across the country that enables them to tailor their technology solutions to make life better for everyone everywhere.
Recycling Week NZ runs from October 19 - 25 in New Zealand.
This article was created for HP New Zealand