While many clothing brands and fashion retailers took a hit this year in the wake of the COVID-19 pandemic, one inclusive and adaptive fashion brand is celebrating making it to its first birthday.
A year ago today on the International Day of People with Disabilities, online marketplace EveryHuman launched as a source of fashion for disabled people.
Think magnetic shirts and buttons, zip-up shoes and even easy to put on button-up and clip-on underwear.
The brand has worked with an impressive series of ambassadors over the last year, including Paralympic gold medalist Nikita Howarth.
EveryHuman founder 26-year-old Matthew Skerritt said his passion is driven by the feedback from individuals "that they can finally put a shoe on themselves or wear clothing that is cool and fashionable".
"Since we have been involved in the adaptive clothing industry, we have seen the landscape change quite quickly. We are now seeing adaptive clothing and footwear become fashion rather than a medical solution," Skerrit told Newshub.
"EveryHuman was the first one to pioneer the adaptive clothing industry here locally for the Australian and New Zealand market. Since launching, we have now seen a few local brands pop up since launching, which is fantastic to see."
Earlier this year, Tommy Hilfiger launched its adaptive range, selecting EveryHuman as its AU/NZ retailer.