An Australian mother of a son with Down Syndrome admitted she teared up after spotting dolls with the same condition as her son at her local Kmart.
Kmart has grown its diverse doll collection with the two new dolls - a boy and girl, each with Down Syndrome facial features.
Brodee, who runs a blog documenting life with her young son Elijah, shared an image of the dolls on her Facebook page 'The journey of T21 & a TeenMum', captioning it: "Kmart you are the best."
"Yay for inclusion!" she added in another post, this time showing her two-year-old son Elijah with the dolls.
Her posts quickly went viral racking up over 1000 likes combined, with commenters calling the inclusive dolls "amazing" and "the best thing [Kmart] has ever done."
"I personally think this is wonderful and can't wait to buy one," one person wrote.
"This is so cute! He looks so happy," wrote another.
Brodee told Yahoo Lifestyle she actually bought her cousin a doll with Down Syndrome features for over $100 last year.
"As soon as I saw the dolls online I actually got all teary," she said.
"To see Kmart selling them for so much cheaper... they'll be brought more all across Australia."
She added to the Daily Mail that she hopes "seeing the dolls sitting beside everyday 'typical' dolls on the shelves will show children that we're all the same, no matter disability, skin colour or even hair - we're all the same but different in our own ways."
John Gualtieri, Kmart retail director for Australia and New Zealand, confirmed to NZME that stores across Aotearoa will be selling the dolls for $15, just in time for Christmas
"We want all of our customers [especially our littlest ones] to be able to find products they can truly relate to, and we're committed to championing inclusion and diversity to make sure this happens," he said.