COVID-19: Internet slams Melbourne influencers who fled city before lockdown

Mummy blogger Sophie Cachia and TV presenter Emmylou Maccarthy.
Mummy blogger Sophie Cachia and TV presenter Emmylou Maccarthy. Photo credit: Instagram @sophiecachia_ @emmylou_loves

Social media users have slammed two Melbourne influencers who bragged about fleeing Victoria's seven-day lockdown.

Victoria was thrust into a seven-day 'circuit-breaker' lockdown at 11:59pm on Thursday after the state's COVID-19 outbreak worsened overnight.

Mummy blogger Sophie Cachia and TV presenter Emmylou Maccarthy fled to Perth on Thursday to hold a 'luxurious' networking event.

The event, which costs $249 to attend, had been rescheduled to June 5 after previously being postponed due to COVID-19.

Cachia posted an Instagram story revealing she had checked into her room at Ritz Carlton on Thursday.

"Thank you SO much to the @sociallyem team & the incredibly accommodating staff at @ritzcarltonperth for making the last few VERY CHAOTIC days easier for myself and the kids," she wrote on her Instagram story.

"Nothing like spontaneously packing at 2am right. We were all tested at the airport yesterday, [and] are all NEGATIVE."

Sip N Socials event organiser Emma Williams said she had organised for the pair to fly to Perth earlier than anticipated.

"We didn't want the same thing to happen that happened in March, we had to postpone the event because of a COVID lockdown," Williams reportedly shared on Instagram. "So we acted really quickly this time."

Reddit users called their behaviour "shallow", and described them as "f**king comical".

"Influencers… f**king comical… The day you need to have these whoever's to influence you, it's time to really evaluate life," one person commented.

"Influenzas," another said.

"What is the criteria for being nominated as an influencer? Are key personal characteristics being vain, shallow, self absorbed, needy and self-deluded a prerequisite?" 

One person even added: "Tbh, I didn't even know that they existed."