A New Zealand skincare brand has outshone several cult international beauty faves in a recent independent study, including a famously exclusive $800 moisturiser.
Trinity Bioactives, a contract research laboratory that conducts independent scientific testing, compared New Zealand skincare brand Emma Lewisham's 'Supernatural 72-Hour Hydration Crème' against several cult products including Augustinus Bader 'The Rich Cream', Estée Lauder 'Advanced Night Repair' and La Mer's 'Crème de la Mer'.
Researchers found the Supernatural crème was 21 times more effective at stimulating Type 1 collagen synthesis in the skin's cells when compared to the leading luxury cosmetics.
"Emma Lewsham Supernatural 72-hour creme was a stronger stimulant of type 1 collagen production by human skin fibroblasts than the three other products," Trinity Bioactives researchers noted in the report.
"Most notably the 72-Hour Hydration Crème is 70 percent more effective at regenerating collagen in the skin compared to La Mer's Crème de la Mer."
To put the results in perspective, 10 bottles of Estée Lauder ANR are sold around the world every minute. Meanwhile, La Mer is known for being one of the highest luxury products on the market, with the 100ml tub retailing NZ$810.
At the time of publishing, a tub of Emma Lewsham Supernatural 72-hour crème costs $141.
Dr Paul F Davis, PhD experienced biomedical researcher and Director of Research of Trinity Bioactives, says unlike most cosmetic products, "the bioactivity in Emma Lewisham's products have been independently scientifically tested and shown to stimulate - meaning that the products have been proven to do as they say".
Brand founder Emma Lewisham says her team's mission is to "prove that natural ingredients are just as efficacious as synthetic alternatives, and when formulated correctly, they are more effective - as we've proven here with our Supernatural 72-Hour Hydration Crème".
"We're ecstatic with the independent testing results as it validates our scientific brand mission."