There've been some pretty bizarre potato chip flavours on the shelves over the years, but none like the ones in this story.
It's not 'roast pork', 'lamb and rosemary' or 'barbecue' - and it's not even potato either.
Europe Correspondent Lloyd Burr met the Kiwi in Britain who has invented a crunchy, crinkle-cut, meat chip.
Watch the video above.