During one of the Government's near-daily press conferences, COVID-19 Response Chris Hipkins told the nation he understood it was difficult to "spread" your legs during lockdown - a gaffe that saw cool-as-a-cucumber Director-General of Health, Dr Ashley Bloomfield, even raise an eyebrow in amusement.
And now, in a similar vein to the Bloomfield mania that gripped the nation last year - spawning tea towels, tattoos and Te Papa art - Hipkins has inspired one Kiwi to get creative, designing a personalised plate to commemorate the famous quote.
The plate, emblazoned with the saying 'SYLEGS', also features 'COVID 19' on the top and 'Stay Safe' on the bottom.
Its Auckland-based seller, Smokinhawk, is auctioning off the plate on Trade Me in a bid to raise money for a children's charity of the buyer's choice.
"Spreadyourlegs, spreadthelove, bekind, staysafe," the seller wrote on the listing.
"Listing for a good cause to support those who need our love the most, our tamariki.
Thanks [to] Hon Minister Chris Hipkins for driving the cause of spreading... the love, amongst other things, and giving us all a good laugh while we all are going through these tough times together.
"A generous donation from the sale of these personalised plates will be donated to a kids' charitable organization - choice of the buyer. #Makeadifference #givingback #payitforward."
No bids have been made at the time of writing, with the starting price sitting at $1500. The listing has already been viewed more than 260 times, and closes on Sunday, September 12.
Last week, a half-eaten loaf of Vogel's bread sold for $4000, becoming one of Trade Me's most popular listings in history.
The tongue-in-cheek listing poked fun at New Zealand's panic-buying proclivities, saying: "Quality part loaf of Vogel's bread (5 slices and 1 crust), no longer required as I now eat toilet paper".
The five slices of bread were viewed almost 600,000 times before the auction closed on August 25. The proceeds from the sale will be split between Mike King's I Am Hope charity and Ronald McDonald House.