Here comes the bride, all dressed in… a white Dolce & Gabbana mini dress and an incredibly dramatic veil embroidered with the Virgin Mary.
Kourtney Kardashian bucked tradition during her nuptials to Blink-182 drummer Travis Barker on Sunday (local time), opting for a rock 'n roll refashion of classic bridal wear.
The couple tied the knot (again) during a lavish but intimate ceremony at L'Olivetta, a villa owned by luxury fashion house Dolce & Gabbana in Portofino, a seaside village on the Italian Riviera coastline. The ceremony, which comes less than a week after the couple officially wed at a California courthouse, was followed by a reception at Castello Brown - a castle with picturesque views of Portofino's harbour.
The bridesmaids - Kardashian's nine-year-old daughter Penelope, Barker's 16-year-old daughter Alabama and his 23-year-old stepdaughter Atiana - donned coordinating Dolce & Gabbana gowns for the ceremony, while Barker chose a classic tuxedo designed by the brand.
Meanwhile, Kris Jenner - the matriarch and 'momager' of the Kardashadian clan - walked her daughter down the aisle in a feathered, floor-length pink gown, which she accessorised with diamond baubles.
But Kardashian, 43, stole the show in her short, lingerie-inspired dress, which she teamed with fingerless lace gloves, heeled pumps and a cathedral-length lace veil intricately embroidered with the Virgin Mary and floral designs.
The wedding follows the couple's courthouse ceremony in Santa Barbara last week, during which they were officially married after a seven-month engagement. The duo also enjoyed a spontaneous 'practice wedding' at the One Love Wedding Chapel in Las Vegas following the Grammy Awards in April, which in classic Vegas style, was officiated by an Elvis Presley impersonator.
Kardashian also opted for Dolce & Gabbana for last week's legal ceremony, donning a custom mini dress featuring a bustier top and an embroidered 'bleeding heart' on the bodice. She paired the dress with a sheer hooded veil designed by the fashion house.
The couple also sported the luxury label for a series of events over the weekend, rocking coordinating gothic outfits for the pre-wedding lunch on Saturday and glamorous D&G designs for their welcome dinner.
And no, the number of looks designed by Dolce & Gabbana is not a coincidence. According to a report by the Daily Mail, the couple penned a deal in which the brand agreed to sponsor the wedding, likely funnelling millions of dollars worth of free publicity into the fashion house - which has been flogged by a number of controversies in recent years.
As part of the deal, Kardashian and Barker's guests were ferried from their hotels to Portofino harbour on Sunday afternoon (local time) in a fleet of four wooden Riva speedboats, furnished with Dolce & Gabbana accessories, the Daily Mail reports.
According to reports, the couple is also planning to hold a reception in Los Angeles upon their return from Italy - meaning we can anticipate even more non-traditionalist takes on bridal wear in the not-too-distant future.
Barker asked for Kardashian's hand in marriage last October with an opulent proposal on the shoreline of Montecito, California, surrounded by candles and hundreds of red roses.
From her almost 10-year relationship with Scott Disick, Kardashian is mum to Mason, 12, Penelope, nine, and Reign, seven. Barker has two children with his ex-wife Shanna Moakler - 18-year-old Landon and 16-year-old Alabama - and remains stepfather to Moakler's 23-year-old daughter, Atiana.
Although we at Newshub personally think Kardashian's spin on bridal attire is nothing short of iconic, it's safe to say the lingerie-esque look hasn't been a hit with everyone. After sharing several photos with her 178 million followers late on Sunday night (local time), a number of critics took to the comments to share their thoughts on Kardashian's bridal gown. While many have agreed the veil is quite simply a work of art, the dress is proving a little more divisive, with one commenting, "Veil is cute but the dress is not it."
"Not a fan of the dress, it's a no for me," a second agreed, with a third unfavourably comparing the creation to a "night dress".
The Kardashians' fashion selections have long courted controversy. Most recently, second-eldest sister Kim Kardashian prompted an intense debate online after she wore Marilyn Monroe's iconic dress to the Met Gala earlier this month. Monroe famously wore the glittering gown in 1962 to sing 'Happy Birthday, Mr President' to John F. Kennedy, with many arguing that the gown's legacy should not have been tampered with.
Last year, Kim Kardashian also faced backlash for wearing earrings emblazoned with the sacred sound and spiritual symbol 'Om' during a photoshoot.
In 2019, she was also accused of "butchering" Japanese culture with a line of shapewear named 'Kimono'.