Whittaker's increases chocolate prices as production costs soar

The company has announced its chocolate will be more expensive from next week.
The company has announced its chocolate will be more expensive from next week. Photo credit: Facebook/Whittaker's Chocolate Lovers

Chocolate lovers listen up: your beloved sweet treat is about to get a little more expensive.

New Zealand's Whittaker's has become inflation's latest victim, with the chocolate company announcing on its social media its products will be more expensive from Monday.

"Hello, chocolate lovers. We wanted you to be first to know that from Monday we will, unfortunately, be bringing in a price increase," Whittaker's said. "Our costs have steadily continued to rise over the last year and cutting those costs with lesser quality ingredients is never an option for us, as we hope you’ll understand.

"Thank you for your wonderful, continued support - we promise to keep making world-class chocolate right here in Porirua!"

Whittaker's increases chocolate prices as production costs soar
Photo credit: Facebook

Annual inflation is at 7.3 percent in New Zealand and food prices have increased a huge 8.3 percent in the year to August. 

Loyal chocolate lovers rallied in support of the company in the comment section, with most preferring to pay a little bit extra for quality chocolate.

The company also increased its prices in both 2021 and 2019 due to a rise in production costs.