We're all aware that people on the internet enjoy getting outraged over literally nothing, and with World War III potentially on our doorsteps, horror over a woman eating a chocolate "incorrectly" does seem a little tone-deaf.
But alas, social media was scandalised when Kiwi mental health advocate and Dancing with the Stars champ, Jazz Thornton, demonstrated her slightly unorthodox method of eating a Terry's Chocolate Orange for the world to see. And see it did.
The classic British treat, created in 1932 at Terry's Chocolate Works in York, continues to hold a special place in the heart of many a Brit - as evidenced by the uproar sparked by Thornton's attempt at eating the confection.
The TikTok creator, who won Dancing with the Stars New Zealand earlier this year, faced the wrath of viewers after she filmed herself taking a bite out of the orange-shaped chocolate - a cardinal sin in the eyes of the British people.
According to her critics, the treat should be consumed by cracking open the chocolate and eating its 'segments', much like a traditional orange but without the peel - or the health benefits.
In the clip, Thornton said: "My friend from England brought me back this Terry's Orange thing and I just unboxed it earlier and everyone was like, 'You must try it!'
"I've never had it before. It's quite heavy, I thought it would be like a shell."
She appeared visibly perplexed by the chocolate, attempting to open up the segments with her fingers while commenting, "How do you... how does one... oh, it's like little orange slices!"
After another unsuccessful attempt, she backtracked: "I thought, 'okay, it was slices'... but maybe it's not?"
After struggling to prise open the chocolate, she gave up and proceeded to take a bite out of the orange-shaped treat, exclaiming, "It's definitely a slice."
"Oh God, that's good," she mumbled through a mouthful of chocolate.
And it appears Thornton was already well aware of her indiscretion, captioning the clip: "I think I did that very wrong."
The video quickly went viral, amassing 1.7 million views at the time of writing.
But her technique left little to be desired, according to viewers, with the 27-year-old quickly subjected to a tidal wave of critique and mockery.
Many referenced a famous Terry's advert that encouraged its customers to "whack it on the table".
"Every Brit watching this screamed HIT IT ON THE TABLE," one wrote, with a second agreeing: "I could hear so many people chorusing, 'you whack it on the table'."
"The whole of England cried when you bit into it," a third added, with a fourth commenting: "Someone taking a full bite of a Terry's Chocolate Orange is one of the most cursed things."
"This is my favourite chocolate so I cannot watch this," another declared.
"'Terry's orange chocolate thing?' Do not disrespect Terry like that again!" another joked.
"Everyone in the comments collectively died in that instant," a seventh weighed in.
Others offered their advice, with one suggesting: "You didn't just bite into that Jazz! Bang it on the table when it's in the box and it'll break into slices."
But Thornton took the commentary in her stride, altering her TikTok's bio to read: "Winner of Dancing with the Stars NZ. Loser of eating Terry's Chocolate Orange."
In a follow-up video that has since amassed more than 2.5 million views, Thornton continued to poke fun at her faux pas by issuing an "apology to the United Kingdom".
"On this packaging, I could not find anything that told me to smash it, okay?" she hit back. "This was something you all collectively knew, but I did not know."
She then attempted to follow the 'official guidelines' by whacking the remainder of the chocolate on a surface - and after two tries, finally cracked open the segments.
"I get it!" she exclaimed, holding a segment aloft.
Even Terry's couldn't resist joining the fun, sharing a snippet of The Bite™ to their Instagram and writing, "Who else has been personally victimised by Jazz Thornton?"