Sony unveils 2023 Bravia XR TVs set for NZ release in May

Sony Bravia XR TV models: A95L, A80L, X95L and X90L.
Clockwise from top left: A95L, A80L, X95L and X90L. Photo credit: supplied/Sony

After skipping this year's CES event where the likes of Samsung and LG unveiled their 2023 TV lineups, Sony has now revealed its latest LED, OLED and Mini LED models set to release this year.

There are four models coming out as the latest BRAVIA XR range:

  • X90L Full Array LED
  • A95L QD-OLED
  • A80L OLED
  • X95L 4K HDR Mini LED. 

The new models will be on sale in New Zealand from May, 2023. While local pricing hasn't been announced, if the Japanese tech giant keeps with its strategy of the last few years, the new models will be priced higher than comparable models from Panasonic, Samsung and LG.

Happy to be beaten by its rivals on cost, Sony hopes to convince customers its TVs offer better quality.

The company said its 2023 models "have the updated Cognitive Processor XR, featuring the all new XR Clear Image technology, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control of local dimming zones, increased brightness, and decreased blooming."

The new range's additional new features include Auto HDR Tone Mapping and Auto Genre Picture Mode for the PlayStation 5.

The first preview articles from tech news outlets have been positive.

CNN's Mike Andronico said the 2023 Bravia XR models "are looking as impressive as ever, boasting great picture quality and a handful of new, smart quality-of-life improvements that should make them a welcome addition to any room". 

He added he is "most excited about this new and long overdue feature: a proper gaming mode".

"Competing TVs from LG and Samsung have had this feature for years, with the ability to automatically detect your console or PC and offer quick one-button access to settings to easily optimise the look and feel of your games. Now Sony is finally getting in on the fun, complete with a few new tricks of its own."

Over at Endgadget, Sam Rutherford said "all of Sony’s upcoming Bravia XR sets look fantastic" and commended the new models for "trying to take as much of the guesswork out of setup as possible by making its TVs look great right out of the box in the standard video or cinematic modes. That means you shouldn’t have to fuss around with various settings or need to get your TV professionally calibrated."

Al Griffin at TechRadar said the A95L "could be the best 4K TV of 2023" and that it'll be "a knockout battle" between it and the Samsung S95C for "best OLED TV in 2023".

The 2023 Bravia XR range will offer the following size options:


  • 55-inch
  • 65-inch
  • 75-inch
  • 85-inch


  • 55-inch
  • 65-inch
  • 77-inch


  • 55-inch
  • 65-inch
  • 77-inch
  • 83-inch


  • 85-inch

Sony said New Zealand pricing details will be released in May.