Barbie: Margot Robbie isn't breaking character with her pretty-in-pink press tour looks

By Jacqui Palumbo of CNN

She may be a Barbie girl in a Barbie world, but the boundaries between Barbieland and real life are blurring as Margot Robbie undertakes her whirlwind international press tour for the Greta Gerwig-directed movie, out later this month.

Robbie and her stylist, Andrew Mukamal, have fully committed to delivering some of Barbie's iconic looks, which Mukamal has shared on Instagram. In one image, Robbie poses in a black-and-white striped summery Herve Leger dress that resembles the original Barbie's beach romper in 1959. In another, she steps out at the Seoul premiere in two different hot-pink ensembles made famous with 1985's 'Day to Night' Barbie: a knee-length suit and glittery tulle gown, updated by Versace.

Robbie's commitment to staying in sartorial character on the red carpet has been dubbed 'method dressing,' following in the recent footsteps of the spidery details Zendaya donned while promoting Spiderman: No Way Home, Jenna Ortega's gothic glamour for Wednesday and Halle Bailey's, well, mermaid-esque gowns for The Little Mermaid.

It's a sartorial tactic that appears to strike a chord, as excitement mounts for the summer blockbuster. (Warner Bros. Pictures, which is distributing the film, is also owned by CNN's parent company Warner Bros. Discovery.) Images of her outfits have gone viral thanks to their nostalgia factor, while Mukamal has been praised for his creative and flattering takes.

See some of the highlights from Robbie's press tour wardrobe below - up to date as of July 11.

Left: Gosling and Robbie's outfits at CinemaCon in April; Right: Robbie in Moschino at a press conference in Seoul. Under then-creative director Jeremy Scott, the Italian label's Spring-Summer 2015 collection was inspired by Barbie.
Left: Gosling and Robbie's outfits at CinemaCon in April hinted at what was to come on the official press tour; Right: Robbie in Moschino at a press conference in Seoul. Under then-creative director Jeremy Scott, the Italian label's Spring-Summer 2015 collection was inspired by Barbie. Photo credit: Alberto E. Rodriguez/Getty Images; Han Myung-Gu/WireImage/Getty Images
Left: In Sydney on June 30, Robbie wore a shimmering Versace mini dress; Right: Robbie in Versace at a "Barbie" fan event on July 1.
Left: In Sydney on June 30, Robbie wore a shimmering Versace mini dress; Right: Robbie in Versace at a "Barbie" fan event on July 1. Photo credit: Richard Milnes/Shutterstock; James Gourley/Getty Images
Margot Robbie Barbie press tour outfit 2023 next to Barbie doll Mattel equivalent
Robbie's polkadot Valentino dress was a nod to the 'Pink and Fabulous' Barbie doll from 2015. Photo credit: Mattel; Jon Kopaloff/Getty Images North
Margot Robbie Barbie press tour outfit 2023 next to Barbie doll Mattel equivalent
Margot Robbie’s suited 'day' look at the Seoul premiere of Barbie was a throwback to 'Day to Night' Barbie from 1985. Photo credit: Mattel; Han Myung-Gu/WireImage/Getty Images
Margot Robbie Barbie press tour outfit 2023 next to Barbie doll Mattel equivalent
Robbie changed into the hot-pink 'night' look as well. Photo credit: Mattel; Chung Sung-Jun/Getty Images

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