Rugby World Cup: Uber Eats commemorates All Blacks-South Africa final with 1987 prices

Unless you've been living under a rock, you'll know the mighty All Blacks are competing against South Africa's Springboks in France this weekend for the coveted Rugby World Cup title, which they last held in 2015.  

With many of us planning to get up at the crack of dawn on Sunday (8am, but close enough) to catch the action, Uber Eats is commemorating the occasion with a special deal that pays tribute to the year it all began.

That year was 1987, when the ABs won the very first Rugby World Cup - an international milestone that was co-hosted by both Aotearoa and our Aussie mates across the ditch.  

To celebrate the Boys in Black, this weekend Uber Eats is kicking back the costs of four key menu items - one to symbolise each World Cup win over the last 36 years - to their 1987 price-tags, which is essentially loose change in today's cost of living crisis.  

On Saturday, October 28 and Sunday, October 29, rugby fans can get their hands on $2 cheeseburgers and $4 Hawaiian pizzas, hot chips for a $1, and even a classic Kiwi paper parcel of fish and chips for $3.

"Having had the privilege of been in the same boots as our boys in black in France, a final like this is probably the biggest game of your life and is an exhilarating mix of excitement and stepping into the unknown, especially because it is our greatest foe and the team, we respect the most, the Springboks," legendary loose forward Sir Michael Jones said about the promotion.

"In the years since I've transitioned from lacing up on the pitch to cheering from the couch, the game has changed and the price of a bottle of milk has gone up, but that passion for the black jersey never leaves," he continued.

"My meal on Sunday morning will probably be a bit less regimented than what the boys in black eat nowadays, but it's a universal experience to order some kai on Uber Eats and watch the big game, and we'll all be supporting at 8am on Sunday."  

Kiwis have turned to Uber Eats for a match-day meal throughout the 2023 Rugby World Cup, with the delivery giant finding orders were up 37 percent during the pool matches compared to regular days in September.  

Uber New Zealand general manager Emma Foley noted the food delivery service will fund every dollar of the promotion across the selected restaurants, ensuring the merchants still receive the full advertised price for the items they sell.  

"To enhance the match-day buildup, and in the countdown to hopefully another moment of glory on the world stage, New Zealanders will be able to check out items at prices they would have last experienced when 'Funky Town' was topping the charts and when the All Blacks bested the French at Eden Park in 1987," Foley added.

"We've been so proud of both teams' hard work and commitment throughout the year, and we wish the AB's good luck heading into the decider."  

As with all promotions, make sure to read the T&Cs: note the offer can only be redeemed at a single merchant on one occasion throughout the weekend.