Trade Me reveals the top three Halloween costume searches of 2023

The top three costume searches are all inspired from popular on-screen characters.
The top three costume searches are all inspired from popular on-screen characters. Photo credit: Getty Images

The most popular Halloween costumes of the year have been revealed, with less than two weeks to go before the spooky season creeps on in.

Trade Me has revealed the trending searches for Halloween costumes leading up to the end of October.

The online marketplace has already seen more than 5000 Halloween-related searches onsite, with Kiwi's looking for everything from costumes to party decorations. 

Trade Me spokesperson Millie Silvester said the costume trends reflected Kiwis had been "hitting the big screen" over the past 12 months. 

"This is definitely the case this year, with our three top costumes all based on the most popular on-screen characters of 2023," Silvester said. 

"The faint-hearted will be pleased to know things are looking a lot more fun than scary this Halloween". 

She said the number one and most popular costume searches have been for Barbie. 

"Barbie has forever been popular on Trade Me but ever since the release of Greta Gerwig's live-action Barbie film starring Margot Robbie, we've seen a surge in interest in all things Barbie." 

Since the beginning of October, searches for Barbie costumes have reached 8300 - up 69 percent from the same time last year.  

"Expect every type of Barbie to be hitting the streets; rollerblade Barbie, dance party Barbie, dream house Barbie, weird Barbie, and of course Ken." 

The second most popular outfit searches have been for pop singer Taylor Swift. 

"After her hugely successful Era's tour, and rumours of Taylor Swift's recent love interest, I think it goes without saying," Silvester said. 

Searches for related costumes soared to 4400, 102 percent up from last year. 

Silvester said searches include sequins, friendship bracelets and football jerseys. 

The third most frequent costume searches are Oppenheimer and Wednesday Addams. 

Wool suits, ties and a fedora were just some of the searches for those interested in dressing as Oppenheimer. 

Silvester said although Kiwis are taking a more fun approach this year, searches for Wednesday Addam's inspired costumes were high. 

"This is a great option for those who have a lot of black in their wardrobe."