UK supermarket milk aims to help famers

(Reuters)

The dairy slowdown is not just having a big impact on farmers in New Zealand; it is also affecting the United Kingdom.

Now a supermarket chain has created a new milk brand for farmers.

Shoppers at Morrisons will be able to pay 10p a litre more for their milk -- with the extra charge creamed off and given to farmers.

The move follows industry concerns over falling milk prices.

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