By Emma Brannam for Newshub Connect
From rockets to chocolate milk, we’re a country of creativity, but turning inspiration into innovation is harder than it looks.
In fact, seven out of 10 new businesses fail within five years. Often the idea isn’t the problem, it’s the execution.
So Kiwis can get better access to cutting-edge technology and global thinking, a new government supported business accelerator, Vodafone xone, has opened in Christchurch.
To mark its launch, we asked four high-fliers for some startup secrets.
ROCKET MAN
Peter Beck, Rocket Lab
Peter Beck (supplied)
MOBILE MARKETING MAESTRO
Andrew Plimmer, Motim Technologies, Vodafone xone mentor.
Andrew Plimmer (supplied)
BAG LADY
Cecilia Robinson, My Food Bag, Au Pair Link
Cecilia Robinson (supplied)
MASTER MILKMAN
Peter Cullinane, Lewis Road Creamery
Peter Cullinane with chef Chelsea Winter (supplied)
And you can hear more from Peter and other inspiring Kiwis on the Vodafone xone Innovators Series on Radio Live.
This story has been created by Newshub Connect for Vodafone.