Mediaworks and NBCUniversal International Networks has announced Maria Mahony as the general manager of Bravo New Zealand.
She joins Bravo from Lightbox, where she was head of programming and local content.
Ms Mahony has also worked for MTV, Nickelodeon, Comedy Central and TVNZ over the past 17 years.
"Kiwis have long shown that they love quality reality content and I'm excited that we'll be able to deliver them a winning proposition comprised of both well-known franchises and exciting, original series - including the highly anticipated The Real Housewives of Auckland," says Ms Mahony.
A five-member board has also been announced for the joint venture, let by Chris Taylor from NBCUniversal International.
"Maria's blend of traditional and new media expertise make her an ideal fit for Bravo," says Mr Taylor, and her experience "will best-position Bravo New Zealand for growth".
The board will also include Justin Che and Christine Fellowes from NCBUniversal International, alongside MediaWorks chief content officer Andrew Szusterman and MediaWorks board director Julie Christie.
It is understood that MediaWorks' investment in Bravo NZ was supported by Oaktree, which has made an equity injection of $4.5m covering MediaWorks' share of the JV establishment costs.