The owner of Stuff.co.nz, Fairfax Media, is launching a broadband service.
It's announced a joint venture with New Zealand Fibre Communications to launch Stuff Fibre, a fibre-only service with unlimited data and no fixed term contracts.
Stuff Fibre will be led by Sam Morse, who says the company is entering the final testing phase and will launch in the coming weeks.
More than 240,000 New Zealand homes are already connected to fibre and more than 830 new households and businesses connect every working day.
"The demand for fibre is growing rapidly and our research tells us that this is an offer customers have been asking for," Mr Morse says.
The launch of Stuff Fibre is part of Fairfax Media's move away from advertising-only revenue.
Managing director Simon Tong said Fairfax is already doing this with community network Neighbourly, and local and national events such as the Night Noodle Markets.
Fairfax Media is in the middle of a planned merger with NZME, which owns the New Zealand Herald and several radio stations including Newstalk ZB.
The merger has yet to receive Commerce Commission approval.