A bicycle chain has been accused of holding "clearance" sales without dropping its prices.
Bike Barn, which has about 20 stores nationwide, is facing 16 charges laid by the Commerce Commission.
The commission says the stores misled customers by advertising bikes as half-price, but selling them for the same price they normally do.
The chain's also accused of holding limited time "clearance" sales, but not changing the prices on any bikes.
The alleged infringing campaigns were held between July 2013 and June 2015.
The commission says Bike Barn intends to plead guilty to all the charges.
Fifteen of the chain's stores are owned by Bike Retail Group Ltd, and the remainder are independent franchises.