London recruitment firm Matching Models has been slammed for advertising jobs for "attractive" women.
One advert requests that the women have "B to C cup breasts" and "brown hair". Another listing is for a "sexy driver" required to drive the client to and from polo matches in his Porsche.
Employment lawyer Jennifer Mills believes the specifications in the advertisements could breach the Quality Act in the UK, but are not necessarily illegal in New Zealand.
She told Paul Henry while a company cannot advertise for an employee of a certain gender or race, they can specify about appearance.
"In New Zealand it is not discriminatory to advertise for good looking people or to have your business based on a brand where we employ good looking people."
She says the issue of potentially discriminatory job vacancy ads is one more about what people and society accept is morally right.
"There will be in-built gender equality where you are requiring attractive women, if women are employed on the basis of their particular good looks you can see there would be potential for a culture where there might be sexual harassment or unwarranted behaviour," she says.
While some may not agree with the approach, Ms Mills says it's still legal.
"You can advertise for good-looking people but you can't offend the grounds of discrimination, sex, race, disability."
Ironically, one of the ads for a flight attendant also asked for a "university degree, strong grasp of English and accuracy and attention to detail".
"In just the first two paragraphs I counted seven typographical and grammatical errors," Ms Mills says.