Six-second video app Vine is shutting down in the coming months, just three years after it first came into the world.
Twitter announced the closure in a blog post on Friday (NZ time), but it promises nothing will change immediately and users will be able to download their videos before it shuts for good.
"We value you, your Vines, and are going to do this the right way," the company said in the statement.
"We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
Vine allows users to create looping videos that are six seconds long. It's created a new class of social media stars called Viners.
While its popularity has dipped recently, it used to have more than 200 million active users a month.
It was founded by a group of friends in their 20s and bought by Twitter before it even launched.
The app's closure came just a day after Twitter announced it was cutting 9 percent of its staff - around 350 people - in a restructure.