Around 300 excited shoppers have amassed for the opening of Zara's first New Zealand outlet at Auckland's Sylvia Park.
Doors opened at 9:30am to claps and cheers, before customers rushed in-store and were pulling clothes off the racks within seconds.
The Spanish retailer offers women's, men's and children's clothing. In total, the store is five times to size of an average Sylvia Park shop.
"The line's not too bad, it's not like H&M where I waited for three hours," said one eager shopper.
"I'm pretty excited for their corporate wear, pretty excited for their spring launches so yeah - I'm here to do some shopping."
Friends Jamie and Holly were excited about having more options in the New Zealand fashion market.
"It's one of the more exciting shops in New Zealand and it's got more of a range of clothes [SIC]."
The flagship New Zealand store is one of 2100 across 90 countries, making the Spanish fashion house the largest retailer in the world.
Chris Gudgeon, the chief executive of Kiwi Property, which owns Sylvia Park, says this day has been a long time in the making.
"We've been talking for them for about three to three-and-a-half years. Of course they have rolled out in Australia and the moment they came to Australia we were on the phone."
Zara's opening comes five days after H&M opened their first New Zealand store.
"We've invested over $20 million bringing Zara and H&M to Sylvia Park so we are very happy to make that investment."
The company has hired more than 90 staff for the Sylvia park shop.