It was back to the malls for many on Monday, heading out to capitalise on Boxing Day sales.
For many retailers, it is the busiest shopping day, but are we fooling ourselves we're saving money?
Newshub went to test the Boxing Day sales myth.
Try as you might, you can't escape it - 'tis the season to shop, and Boxing Day is the biggest day of them all. The advertising and the hoopla and the rush and the crowds mean we make a lot of emotional decisions, as opposed to rational ones.
It seems we're suckers for a sales pitch, so much so retailers started in the run-up to Christmas, which makes you wonder - why bother braving the Boxing Day masses?
We did the tough job of going shopping, and chose three random items to see if you really get a Boxing Day bargain.
This is what we picked up on Christmas Eve - a board game for $45, a pair of boys' board shorts for $25 and a 45-inch TV for $900.
It seems diehard bargain hunters will put up with a lot in order to get a good deal.
The TV was the same sale price it was two days ago, but the game was reduced 40 percent on Monday and the shorts were half price.
So two out of three were indeed discounted, but for some the hassles are just not worth it.