Get ready for the Boxing Day sales

  • 25/12/2016
Spending has already been strong in December (Getty)
Spending has already been strong in December (Getty)

Department store David Jones expects more than 14,000 customers through the doors of its Wellington store on Boxing Day and it won't be alone.

Retailers around the country are expecting a rush of shoppers on Boxing Day even though fine weather is predicted in many places. Many started early, offering Boxing Day deals online from Christmas Day.

The Australian retailer occupies the landmark former Kirkcaldie & Stains site in the heart of the capital city.

The Kirkcaldies summer sale was later but David Jones has a tradition of a Boxing Day clearance. Its trading hours are extended on December 26 to from 8am to 8pm.

A quarter of New Zealanders will make additional purchases on Boxing Day, with 10 percent of people planning to buy larger household items in the days after Christmas, according to Mastercard.

Spending has already been strong in December, according to Eftpos terminal supplier Paymark.

In the first 21 days of the month spending through Paymark terminals reached $4.2 billion, up 7 percent on the same period last year.

Spending growth accelerated each week ahead of Christmas. Annual underlying growth was 8.7 percent in the seven days to December 21, 6.7 percent in the previous seven days and 5.4 percent in the first seven days of the month.

Annual growth rates in the third week were strongest in Otago, Bay of Plenty and Hawke's Bay, suggesting an early shift to the holiday resorts.

Spending growth was also strong in Gisborne, making up for some of the lost spending the previous week due to the power outage, but remains weak in the Marlborough region, which includes Kaikoura in Paymark's coding.