New Zealand's shopping and binge watching habits have been laid bare.
Broadband usage figures released by network provider Chorus show the busiest 15 minutes online of 2016 was 9:30 pm on December 14.
That's a lot of Christmas presents.
On an average day, data usage is lowest at 5am, starts rising between 6-8am and then jumps sharply at 3:30 pm.
"It is unlikely to be a coincidence that it's the same time certain data-hungry members of the family wander in from school," says Chorus network strategy manager Kurt Rodgers.
Usage drops with dinner on the table and then is highest for the day as Netflix gets cranked up between 8pm and 10:30pm.
Patterns change over summer
Figures from Chorus' Auckland Central exchange show data consumption dropped by 25 percent over the Christmas/New Year break.
However, it's likely the binge watching was just transferred to the Coromandel Peninsula, which increased by 44 percent over the same period.
Overall, New Zealand chewed through 1.5 exabytes in 2016 - that's 1,500,000,000 gigabytes.