Māori language speakers will have another reason to buy the newest Huawei phones, with the company committing to feature the language as a standard option.
The company launched their new P10 and P10 Plus models in Auckland on Wednesday night, which are also the world's first to have te reo, one of New Zealand's official languages, built-in.
"As culture and technology continue to intersect in every aspect of our world, we want to deliver new products and experiences that ultimately improve and enhance life," Roson Luo, Huawei New Zealand consumer business group general manager, says.
The company says all of their future models will have te reo as standard.
The move has been warmly received.
It is the latest effort to bring Māori language and culture into the digital age.
In December, the world's first Māori emoji set, called Emotiki, was launched which included more than 200 free icons which could be used on iPhone, Android and social media apps.