Travis Kalanick, founder of ride-sharing company Uber, has reportedly resigned following months of pressure from the public and investors.
According to the New York Times, the CEO stepped down after five of Uber's major investors demanded he resign immediately on Tuesday (local time).
The investors said the company needed a "change in leadership" in a letter delivered to Mr Kalanick earlier in the day.
He's set to remain on the board of directors.
Uber has been under fire in recent months after it was revealed the workplace culture was rife with sexual harassment and discrimination.
Former site engineer Susan Fowler wrote a scathing blog post accusing the company of brushing her multiple sexual harassment claims under the carpet, to the point she felt forced out of the company, which prompted an internal investigation and saw 20 employees sacked.
The company has also faced legal battles as a result of its attempt to take over the taxi industry worldwide.
The New York Times reports Mr Kalanick decided to resign to avoid "another fight".
"I love Uber more than anything in the world and at this difficult moment in my personal life I have accepted the investors request to step aside so that Uber can go back to building rather than be distracted with another fight," it quoted him as saying in a statement.
Mr Kalanick's resignation comes just days after he declared he was to take an indefinite leave of absence from Uber, both to grieve for his recently deceased mother, and to work on himself.