Fast food giant Kentucky Fried Chicken - better known by its acronym KFC - has left Twitter reeling after one user discovered its big social media secret.
Its other secret - just what they infuse their chicken with to make it so damn moreish - has long been uncovered.
The answer to that one is easy: the 11 herbs and spices. Yes, that's right - salt, thyme, basil, oregano, celery salt, black pepper, mustard, paprika, garlic salt, ginger and white pepper.
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So perhaps just what Twitter user @edgette22 discovered shouldn't be such a surprise.
He's not making it up - this is genuinely what its Twitter 'following' list comprises of.
The five members of '90s girl group Spice Girls - Geri Horner, Melanie Brown, Emma Bunton, Melanie Chisholm and Victoria Beckham - and five other random dudes called Herb.
After some time waiting for a response from KFC, @edgette22 posted a tweet noting his impatience and finally got a very barbed response from the fast food chain - along with a hint at free food.