A pair of young café owners have been threatened with legal action if they refuse to change their eatery's name.
Egemen Yeter and Claire Rientjes opened their café on Wellington's Willis St just four months ago, under the moniker of Innocent Foods - and they say they already have good rapport with locals.
But now they're set to undergo a brand identity shake-up in response to threats from soft drink manufacturing giant Coca-Cola, who say they'll take them to court if they don't change their name by mid-November.
The rationale behind Coca-Cola's warning is that they own a food and drink brand called Innocent, which has operated out of the UK for nearly two decades, Fairfax reports.
The re-brand is set to cost the couple $7000, but Ms Rientjes says after consulting legal experts, they realised they had little to no choice.
"We have decided it's best for us to bite the bullet," she told Fairfax.
"We fear that re-branding will lose us business as we have a well-established reputation in the local community already."
They have now been given a deadline of November 16 to stop using the name, and have urged their customer base to help them come up with a name.