Christchurch dress rental business 'Lend the Label' rising in popularity

Buying a good dress for a special occasion can set you back hundreds of dollars and you might only wear it once.

So a young Christchurch woman has set up a successful business aimed at solving that very problem, she's renting dresses.

Renting fashion is growing in popularity by the day. Not only does it save paying the big bucks to look good, it's also helping save the environment.

Lend the Label's entire collection of more than 200 luxury dresses from top designers are all worth big bucks.

The idea - expensive dresses picked online, then packaged up and sent out to wear for just one night. 

"I'm a poor student I [definitely] wouldn't be able to afford it, so cool to be able to rent something for a slash of the price," said customer Chantal Porter.

Bre Poulter, 21, runs the full-time business out of her mum's Halswell address.

"Initially, we had 30 to begin with and now we have 220," she said. "It's growing really fast and even the last six months."

It's an idea dozens more around the country are cashing in on too, using social media to reach customers.

Its popularity is no surprise, if its success overseas is anything to go by.

One of the largest dress rental businesses - a New York warehouse - rents out more than 100,000 dresses to customers.

That's a savvy idea to save money, as well as the environment

"I think some of our customers are also aware of that, too," Ms Poulter said. "They're monitoring that and watching their own footprint, so that's really important to them too."

Hiring out top fashion labels is a hit for business and fashionable clients, so they are never caught out wearing the same outfit twice.