If you've ever wished your vagina had a better glow, fear no more - a vulva highlighter is hitting the shelves.
It costs $75 a bottle for the Perfect V highlighting cream, specially designed "to target the delicate bikini area".
Last year British gynaecologists had to warn women to stop putting glitter capsules in their vagina, when a product called Passion Dust went on sale.
While the product was said to taste like candy doctors said it had potentially dangerous side effects.
Unlike Passion Dust, the Perfect V range is genital-friendly and also includes a beauty mist and exfoliator.
It's a long-anticipated product, last year causing a stir on social media with many understandably wondering why one would ever need a "luminous heightened glow to the V area", as the product describes.
Unfortunately Kiwis won't be able to find out just yet - the product is only available in the United Kingdom at this stage.