Apple's App Store finishes record-breaking 2018 with blockbuster holiday week

  • 05/01/2019

Apple customers worldwide have smashed spending records with a blockbuster holiday week and New Year's Day.

The tech giant announced on Friday that between Christmas Eve and New Year's Eve users' spending reached more than US$1.22 billion with customers also splashing out an additional US$322 million on January 1, setting a new single-day record.

"Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang," Apple's senior vice president of Worldwide Marketing Phil Schiller said.

Gaming and self-care downloads were the most popular categories over the last week of December as Productivity, Health & Fitness and Education apps proved the most sought-after in the first few days of the year.

Top picks included 1Password, Sweat and Luminosity charting in their respective categories.

Tobi Pearce, CEO and founder of Sweat said the App Store gives the fitness platform a place to reach millions of women around the world. 

"Being a part of the Apple ecosystem has brought continued growth opportunities that have fundamentally changed the trajectory of our organisation," he said.

Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike.

Apple said the App Store helped drive services revenue to an all-time record in the holiday quarter, setting new all-time records in a number of categories, including Apple Music, Cloud Services and Apple Pay.