Five Kiwi funds with more than $90 billion invested in Facebook, Google and Twitter are threatening to sell their shares in the wake of the Christchurch mosque shootings.
The managers say they want to take action against the spread of harmful content like the alleged shooter's video, and are asking for global investors to join them.
But will it make a difference?
Economist Shamubeel Eaqub spoke to The AM Show.
Watch the video.