New Zealand labels join forces to overhaul fashion industry's ethical standards

Sustainable, transparent and ethical are three words that don't often come to mind when buying clothing.

But some New Zealand brands are tackling the issue as a collective called Mindful Fashion New Zealand.

So far 12 designers have signed on, a number that's only set to grow.

Representatives spoke to Newshub Late's Wilhelmina Shrimpton.

Watch the video.