Infrastructure companies are opening their doors to women over the next two months in a bid to recruit them.
The Girls with Hi-Vis campaign aims to open women's eyes to career paths they hadn't previously considered or didn't know were available.
It's being run by training organisation Connexis. Chief executive Toby Beaglehole says apprenticeships offer a great pathway.
"You earn while you learn, you end up with no student debt and a career that can take you in all sorts of directions."
Women only account for about 6 percent of the industry.
"Women are horribly under-represented, and this is an opportunity for young women and school leavers to experience what infrastructure employers have to offer," says Beaglehole.
"We know we've got a long way to go. That's why this initiative is here. It's to put the call out and say, 'please take a look at this - it's a serious career opportunity'."
The open days are being held throughout the country in May and June.