Holden brand axing: 'Huge jump in interest' as fans reminisce - Trade Me

Petrolheads are looking to jump on the Holden bandwagon after it was announced the brand would be axed, according to Trade Me.

General Motors (GM) announced on Monday that the company had made the "difficult decision" to retire the brand from sales. The company's design and engineering operations will wind down by 2021.

But Holden fans are taking to Trade Me - to perhaps reminisce in the good old days, or snap up a vehicle that one day might be considered a classic.

Trade Me head of motors Alan Clark says thousands of Kiwis love the Holden brand.

"Holden is searched thousands of times each day on Trade Me and since the announcement by GM we've seen a huge jump in interest as Kiwis reminisce or consider snapping up a brand that will be discontinued," he says.

Clark says it will be interesting to see which cars Kiwis turn their attention to once Holden stops producing.

"We'll be watching with interest to see what this announcement means for the prices of Holdens."

It's unclear what those prices might be but experts believe Holdens could eventually be collectables, NZME reports.

"There will be people chasing the very last of these cars," says Holden Enthusiasts Club president Allan White.

"It's an affordable market at the moment, but you'd have to be prepared to get in and wait. If you got in early enough, they will be a collectors' car," White tells NZME.

SYDNEY, AUSTRALIA - OCTOBER 11: Holden VE Ute SS-V is displayed at the 2007 Australian International Motor Show at the Sydney Convention and Exhibition Centre on October 11, 2007 in Sydney, Australia. This year's show, which runs from today until October 21, 2007, features the Maserati GranTurismo, Mitsubishi Evo X, Lexus IS-F, BMW's Concept CS and the Toyota LandCruiser 200 series. (Photo by Brendon Thorne/Getty Images)
Photo credit: Getty

Across the Tasman, Australians are also anticipating Holdens to become worth a gold mine.

"If you own an Australian-built Holden - particularly a late-model Commodore with a V8 engine under the bonnet - you could very well be sitting on an investment with a growth rate faster than property," 9 News senior producer Stuart Marsh wrote.